Role library / Marketing & Growth
Content Strategist
A specialist role — leans on Market.
Defines the content vision, formats, and editorial calendar that attract, engage, and retain target audiences. Works across SEO, social, email, and owned media — increasingly directing and editing AI-assisted production rather than writing every piece — to build a coherent content program that supports business objectives.
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Force signature of this role
This role leans almost entirely on Market — a specialist role, not a bridge.
Core skills
A related archetype
The Navigator — “I find the route in the numbers.” — names Content Strategist among the roles where they thrive. Their own mix is Insight × Market; this role leans on one force, not two. See the Navigator archetype →
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