Role library / Marketing & Growth
Digital Marketing Manager
A specialist role — leans on Market.
Plans and executes digital marketing campaigns across paid, organic, and owned channels to drive traffic, leads, and conversions. Manages budgets, agencies, and tools while staying current with platform changes.
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Force signature of this role
Insight15
Craft0
Market85
People0
Order0
This role leans almost entirely on Market — a specialist role, not a bridge.
Core skills
Digital marketingPaid media / PPC (Google & Meta Ads)SEO / SEMCRM tools (Salesforce, HubSpot, etc.)Web analytics (GA4, etc.)Email marketing & automation
A related archetype
The Navigator — “I find the route in the numbers.” — names Digital Marketing Manager among the roles where they thrive. Their own mix is Insight × Market; this role leans on one force, not two. See the Navigator archetype →
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