Role library / Marketing & Growth
Performance Marketing Manager
Where The Navigator (Insight × Market) thrives.
Owns paid acquisition end to end — the Google and Meta spend, the landing pages behind it, the tests that decide which creative survives, and the ROAS the whole thing is judged on. Lives closer to the P&L than any other marketing role, because the budget is the job.
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Force signature of this role
This role leans on market and insight — the classic Navigator bridge.
Core skills
Who thrives here
The Navigator — “I find the route in the numbers.” People who bridge Insight × Market tend to fit this role. See the Insight × Market bridge →
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