Role library / Sales & Commercial
Sales Representative
A specialist role — leans on Market.
Engages prospects, presents solutions, and closes deals to drive revenue in a defined territory or market segment. The frontline of commercial activity, combining product knowledge with relationship-building to meet sales targets.
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Force signature of this role
Insight0
Craft0
Market90
People10
Order0
This role leans almost entirely on Market — a specialist role, not a bridge.
Core skills
Sales methodology (SPIN/MEDDIC)Lead generation & prospectingSales pipeline managementCold outreach / SDRCRM tools (Salesforce, HubSpot, etc.)Contract & negotiation
A related archetype
The Connector — “I'm the bridge between want and who.” — names Sales Representative among the roles where they thrive. Their own mix is Market × People; this role leans on one force, not two. See the Connector archetype →
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