Role library / Marketing & Growth
Head of Marketing
Where The Connector (Market × People) thrives.
Heads of Marketing own the whole marketing engine, not one channel: they set the strategy across brand and demand, run the budget, coach channel managers, and answer for marketing's contribution to the company plan. The rung between running a channel and running the function.
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Force signature of this role
Insight11
Craft0
Market61
People29
Order0
This role leans on market and people — the classic Connector bridge.
Core skills
Brand strategyDigital marketingStrategic planningBudget managementWeb analytics (GA4, etc.)Coaching & mentoring
Who thrives here
The Connector — “I'm the bridge between want and who.” People who bridge Market × People tend to fit this role. See the Market × People bridge →
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